Rise of F1 in US Means All of Motorsports is Growing Says NASCAR Hall of Farmer Jeff Gordon

NASCAR Hall of Famer Jeff Gordon and chief operating officer Ben Kennedy discussed growth initiatives aimed at expanding media rights deals and getting an iconic American sport in front of younger viewers.
Asked about the rise in Formula 1 fans in the United States, Gordon said that despite the differences between the two organizations, he believes motorsports is growing ‘everybody’s growing along with it.’ Gordon and Kennedy also discussed the important of well-known manufacturers to the success of NASCAR in the domestic market. (Source: Bloomberg)